Elcykelvaruhuset har bytt namn till MOVS®.
Sedan december 2024 ingår Elcykelvaruhuset i MOVS och utökar samtidigt sortimentet av elcyklar och cyklar. Läs mer om namnbytet här.

MOVS TECHNOLOGY GROUP AB

Sustainable vehicles and mobility-as-a-service solutions for present and future cities

Our story

As one of Sweden’s largest retailers of electric mopeds and bicycles to consumers and business partners, Movs Technology Group’s offering includes its own Lifebike electric bicycle and DRAX moped brands as well as several internationally renowned ones. Vehicles are sold at both online and physical stores, as well as through partners. Movs is also exclusive agent in Sweden for international moped brands NIU and Kymco.

In 2021, Movs Technology Group entered a new business area with a MaaS offering. The service, MOVS Club, offers easy access monthly subscriptions to light electric vehicles and service to the broad masses.

With the launch of Urban Benefit in 2024, Movs Technology Group expands its offering further with a platform and online store for benefit bicycles in partnership with Benify, Sweden’s largest employee benefit portal.

Movs Technology Group was founded in 2005 under the name Mipecorp AB. At the time of launch of subscription service MOVS, the company changed name to Movs Technology Group AB.

Sinde december 2024 Elcykelvaruhuset and Urban Benefit have been incorporated under the MOVS brand.

Investor information
Investor information

Rental and services.

Movs Technology Group operates MOVS and Köpenscooter stores in Stockholm and Göteborg and online.

MOVS

A modern one-stop-shop for e-bikes and bicycles, inducing retail stores online and physical stores in Stockholm and Göteborg, e-bike subscription service MOVS Club and benefit bike solution MOVS Benefit.

Köpenscooter

Moped retail stores, online and in Stockholm, carrying a variety of own and international brands.

Own vehicle brands

Movs Technology Group is the producer of its own e-bike and moped brands.

MOVS

Stylish and minimalistic designer e-bikes for commuters and urbanistas.

Lifebike

Classic Swedish e-bikes designed with quality parts since 2009.

Drax

self-produced scooter brand with a wide range of electric to gasoline models. Drax is Sweden’s largest e-scooter brand.

Distributor

Movs Technology Group is the exclusive agent in Sweden for international moped brands NIU and Kymco.

Niu

NIU is a global brand in urban mobility that embraces technology, style and freedom. Sweden’s second largest electric moped brand in sales figures on the market. Movs Technology Group is the sole agency to sell NIU on the Swedish market.

Niu
Kymco

Providing products such as Scooters, Utility vehicles and mobility scooters KYMCO is on a mission to win the hearts of consumers, KYMCO go above and beyond to create the most thoughtful riding experience for everyday life.