As one of Sweden’s largest retailers of electric mopeds and bicycles to
consumers and business partners, Movs Technology Group’s offering includes its own Lifebike
electric bicycle and DRAX moped brands as well as several internationally renowned ones.
Vehicles are sold at both online and physical stores, as well as through partners. Movs is
also exclusive agent in Sweden for international moped brands NIU and Kymco.
In 2021, Movs Technology Group entered a new business area with a MaaS offering. The service, MOVS
Club, offers easy access monthly subscriptions to light electric vehicles and service to the broad
masses.
With the launch of Urban Benefit in 2024, Movs Technology Group expands its offering further with a
platform and online store for benefit bicycles in partnership with Benify, Sweden’s largest employee
benefit portal.
Movs Technology Group was founded in 2005 under the name Mipecorp AB. At the time of launch of
subscription service MOVS, the company changed name to Movs Technology Group AB.
Sinde december 2024 Elcykelvaruhuset and Urban Benefit have been incorporated under the MOVS brand.
Movs Technology Group operates MOVS and Köpenscooter stores in Stockholm and Göteborg and online.
A modern one-stop-shop for e-bikes and bicycles, inducing retail stores online and physical stores in Stockholm and Göteborg, e-bike subscription service MOVS Club and benefit bike solution MOVS Benefit.
Moped retail stores, online and in Stockholm, carrying a variety of own and international brands.
Movs Technology Group is the producer of its own e-bike and moped brands.
Movs Technology Group is the exclusive agent in Sweden for international moped brands NIU and Kymco.
NIU is a global brand in urban mobility that embraces technology, style and freedom. Sweden’s second largest electric moped brand in sales figures on the market. Movs Technology Group is the sole agency to sell NIU on the Swedish market.
Providing products such as Scooters, Utility vehicles and mobility scooters KYMCO is on a mission to win the hearts of consumers, KYMCO go above and beyond to create the most thoughtful riding experience for everyday life.